Clorox iConnect 2019

These are turbulent times for marketers. Your audience is distracted, and they couldn’t care less about most brands. Yet, somehow, you must deliver double digital growth?!?! 
 
Challenger brands know that “disruption” has replaced “best-practices” as today’s successful business philosophy. Speed, risk, and naivete are proven advantages to shaking up stale categories and methods. While it seems counterintuitive, being irresponsible is the only responsible thing to do. So, what are we waiting for? 
 
Mark Barden, author of “How to Transform Your Limitations into Advantages,” will illustrate his methodologies that took Sony PlayStation from #3 to #1 in the console wars, helped Audi break “the rule of three” in Luxury cars to become a real player in the industry, and made Charles Schwab the leading investing brand. Barden challenges all Clorox attendees: “Let’s stuff squirrels!”