Clorox iConnect 2019

As consumer expectations rise and barriers to entry fall, digital transformation is table stakes. Bold companies are embracing innovation and partnering with start-ups to compete—recognizing that if we don’t disrupt ourselves, someone else will.

Dave Knox, author of Predicting the Turn: The High Stakes Game of Business Between Start-ups and Blue Chips, will host this year’s Innovation Showcase. Leveraging his experience advising brands and start-ups on new partnership best practices, he will provide context on how the expectations between brands, start-ups, and consumers have evolved and share potential pitfalls to highlight how to ensure success working with startups.

Next, you’ll hear from four very different, hand-curated, proven start-ups—Bulu Box, Fooji, goPuff, Pattern89—in a series of quick 4-minute mini showcases. Each start-up is already working with bold brands and will share the consumer problem they're solving, how they're solving it, and why your brand should be considering them. You will vote for the business model that most resonates with your brand and meet them at the Showcase Winner’s Circle in the Expo to continue the dialogue over the Cocktail Reception.