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Wednesday, February 6 • 10:50am - 11:10am
Competing for Attention to Win the Connected Consumer - Sponsored by Shopkick

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The competition for consumer attention is fierce and technology is working to put shoppers in control. Potentially seen as a challenge, innovative marketers are inspired by the challenge. For example, Blockchain technology will soon allow consumers to control every aspect of the traditional advertiser-consumer value exchange, which reinforces trust through transparency. The true end game for CPG brands is transparency, trust, and loyalty.

Tomorrow's winning brands are grabbing attention today with the newest technologies, sparking engagement with interesting content to take consumer connections to new heights. In this session with Shopkick and App Annie, you'll learn about:

  • Emerging consumer engagement trends to exceed consumer’s ever-evolving expectations
  • The evolving role of video in today's omni-channel strategy
Speakers
avatar for Amir Ghodrati

Amir Ghodrati

Director, Market Insights, App Annie
@appannieAmir Ghodrati is the Director of Market Insights at App Annie. Amir has a passion for market research, strategic planning, risk analysis, and new challenges. Significant experience in data modeling and analysis. Amir is a creative thinker, problem-solver, and proven self-starter. Parti... Read More →
avatar for Adam Sand

Adam Sand

CEO, Shopkick
@ShopkickAdam Sand is an experienced leader with unwavering commitment to protecting and managing corporate interests. Strong skills in consumer products, complex data transactions, People Operations, Business Development, and consumer privacy.He has moved progressively through roles with... Read More →

Wednesday February 6, 2019 10:50am - 11:10am PST
Grand Ballroom
  General Session