Influencer Marketing isn’t new. Long before the industry coined the term, consumers have looked to experts for guidance or inspiration in a wide variety of subjects. While the early days of influencer marketing were all about celebrities, this social media era bore a whole new breed of talent capable of exerting a more organic influence over consumers mindshare and purchasing power. An influencers’ ability to reach and engage an audience of target consumers and carry a brand message authentically has becoming far more important than just reach alone.
To embrace the trend, marketers have evolved their strategies to often include macro-influencers, power middle influencers, micro-influencers, brand ambassadors, brand advocates, employees, and even still celebrities as needed.
In this session, Paul Kontonis, Chief Marketing Officer at WHOSAY, a Viacom company, will host a game-show style panel discussion with two influencers in the athletic category as they share their experiences and test your knowledge of what it takes to… “Influence.” You’ll learn:
- Why mutually beneficial relationships and aligning on product and influencer values are key
- How marketers can best leverage influencer networks
