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Wednesday, February 6

8:00am PST

9:00am PST

Clorox Opening Comments
avatar for Ellen Liu

Ellen Liu

Sr. Director, Brand Engagement Center, The Clorox Company
avatar for Anne Zybowski

Anne Zybowski

Team Leader, Omnichannel Retailing, The Clorox Company

Wednesday February 6, 2019 9:00am - 9:15am PST
Grand Ballroom

9:15am PST

Emerging Trends Destined to Shape Clorox’s Future
Futurists are in the business of highlighting the emerging trends, markets, technologies, and products that provide opportunities for business growth. Their job is to pinpoint upcoming trends before they become part of cultural and business vernacular. Insights on these emerging trends will enable bold actions.  
As EVP and COO of The Future Hunters, one of the world’s leading futurist consulting firms, Erica Orange evaluates emerging social, technological, economic, political, demographic, and environmental trends -- and routinely identifies the critical strategic implications—the  “so what?”—for some of the most influential Fortune 500 companies, trade associations, and public sector clients.   
In this opening keynote, Erica Orange will teach us to think like a futurist by connecting-the-dots, spotting patterns, thinking critically and analytically, and translating those discoveries into actionable strategies. 

avatar for Erica Orange

Erica Orange

VP, The Future Hunters
@erorangeErica is Executive Vice President & Chief Operating Officer of The Future Hunters, one of the world's leading futurist consulting firms. She evaluates emerging social, technological, economic, political, demographic and environmental trends - and identifies the strategic implications (t... Read More →

Wednesday February 6, 2019 9:15am - 9:45am PST
Grand Ballroom

9:45am PST

Driving Global Digital Transformation
Technology-enabled disruption is driving a profound impact on how consumers around the globe engage with brands, social networks, retailers, and services. Keeping pace with technology and consumer trends globally is a critical business challenge – and opportunity – to drive competitive advantage and reach new consumers.

Companies face a series of challenges in building global strategy and capabilities amidst constant revolutions in technology and consumer expectations. Strong leadership and organizational agility is required to inspire creativity to implement new ideas and transform existing processes. The ability to prioritize and build differentiating capabilities can create unparalleled value.

In this all-star discussion, global marketing leaders from Airbnb, Intuit, Samsung, and CPG eCommerce will discuss how they drove digital transformation on a global, cross-functional scale by overcoming universal challenges while balancing demands for localization.

avatar for Ping Hao

Ping Hao

CEO, Brand3P
Ping HaoPing has been leading product innovation, market acceleration and consumer adoption for over 20 years.  She led the growth of Walmart.com Marketplace since 2015, launching 1000s of the world’s most recognizable brands and retailers.  Her new company, Brand3P works with brand owner... Read More →

avatar for Lara Hood Balazs

Lara Hood Balazs

CMO, Intuit
@LaraHBalazsLara Balazs is a global marketing executive with a proven track record of building world-class businesses and brands. She has held multiple marketing leadership roles at companies such as Amazon, Visa, Nike, Gap, Prophet Brand Strategy and General Mills. Most recently, as Vice Pr... Read More →
avatar for Oskar Kaszubski

Oskar Kaszubski

eCommerce Consultant, (Former) Global VP, eCommerce Acceleration, Kellogg Company
@eoskarOskar Kaszubski is a global eCommerce leader with 16 years of experience leading digital transformation for global, mid-size and start-up companies. Currently, Oskar is an independent eCommerce consultant for Fortune 100 companies. Prior to that Oskar held various digital transformati... Read More →
avatar for Geoff Seeley

Geoff Seeley

Global Marketing Director, Airbnb
@seeleygWorking under the title ‘director of global connections and media activation,’ former Pearson and Unilever executive Geoff Seeley has been charged with drawing out greater value from the company's media investment as it transitions from disruptive room-renting app to a full-ser... Read More →

Wednesday February 6, 2019 9:45am - 10:25am PST
Grand Ballroom

10:25am PST

Break - Sponsored by Verizon Media + Expo
Sponsored by Verizon Media

Wednesday February 6, 2019 10:25am - 10:50am PST
Grand Ballroom + Foyer

10:50am PST

Competing for Attention to Win the Connected Consumer - Sponsored by Shopkick
The competition for consumer attention is fierce and technology is working to put shoppers in control. Potentially seen as a challenge, innovative marketers are inspired by the challenge. For example, Blockchain technology will soon allow consumers to control every aspect of the traditional advertiser-consumer value exchange, which reinforces trust through transparency. The true end game for CPG brands is transparency, trust, and loyalty.

Tomorrow's winning brands are grabbing attention today with the newest technologies, sparking engagement with interesting content to take consumer connections to new heights. In this session with Shopkick and App Annie, you'll learn about:

  • Emerging consumer engagement trends to exceed consumer’s ever-evolving expectations
  • The evolving role of video in today's omni-channel strategy

avatar for Amir Ghodrati

Amir Ghodrati

Director, Market Insights, App Annie
@appannieAmir Ghodrati is the Director of Market Insights at App Annie. Amir has a passion for market research, strategic planning, risk analysis, and new challenges. Significant experience in data modeling and analysis. Amir is a creative thinker, problem-solver, and proven self-starter. Parti... Read More →
avatar for Adam Sand

Adam Sand

CEO, Shopkick
@ShopkickAdam Sand is an experienced leader with unwavering commitment to protecting and managing corporate interests. Strong skills in consumer products, complex data transactions, People Operations, Business Development, and consumer privacy.He has moved progressively through roles with... Read More →

Wednesday February 6, 2019 10:50am - 11:10am PST
Grand Ballroom

11:10am PST

Can Blockchain Revolutionize Marketing?
Blockchain is the marketing technology of the future that most marketers have yet to grasp. Prepare to be educated.  
In a nutshell, blockchain is a digital, decentralized, distributed ledger that provides a way for information to be recorded, shared, and maintained by a community. This technology is already a gamechanger disrupting the financial industry, pinpointing product origins through the supply chain – and is poised to revolutionize CPG from media to retail operations and processes.   
Babs Rangaiah is an expert with deep roots in agency, CPG, and Consulting. Currently Executive Partner, Global Marketing, iX, IBM, Babs Rangaiah previously helped transform Unilever into one of the most recognized companies in media—earning recognition as “Digital Marketer of the Year” (Advertising Age) and consistently on Internationalists list of top marketers.  
Learn how blockchain will impact the supply chain, payments, contracts, media, and ultimately consumers as this tech helps facilitate seamless customer experiences and fortifies consumer trust through transparency and anti-counterfeiting solutions.

avatar for Babs Rangaiah

Babs Rangaiah

Executive Partner, Global Marketing, iX, IBM
@babs26Babs Rangaiah currently leads global marketing solutions for the Interactive Experiences unit of IBM.Prior to joining IBM, Babs was the Vice President of Global Media Innovation & Ventures for Unilever in the US for three years and before that he was the Vice President of Global C... Read More →

Wednesday February 6, 2019 11:10am - 11:30am PST
Grand Ballroom

11:30am PST

Wednesday February 6, 2019 11:30am - 11:40am PST
Grand Ballroom + Foyer

11:40am PST

Breakout A: How Voice Will Forever Change Consumer Engagement - Sponsored by Google
People come to Google every day for a quick, reliable, and comprehensive means to search for any information they want, across the Internet. Digital assistants are fundamentally changing the way we search for this information, and therefore, the way brands engage with consumers.

Join Casper Isemer, Global Product Lead, Google and Alexandre Linares, VP, Emerging Products, Headspaceas they explore how this easy access to information made ground for a new set of user behavior where consumers are now expecting frictionless, helpful, and personal experiences. You’ll learn:

  • How digital assistants are enabling brands to connect with consumers in more meaningful ways
  • How voice is fundamentally different from traditional keyword-based search 

avatar for Caspar Isemer

Caspar Isemer

Global Product Lead, Google Assistant
@jcisemerCaspar Isemer looks after Google's global Sales strategy for the Google Assistant. He has been at Google for 11 years. Before his work on the Google Assistant, he looked after Google's Hotel and Flight Search business and all merchant-facing tools for Google Shopping. He is the autho... Read More →
avatar for Alexandre Linares

Alexandre Linares

VP, Emerging Products, Headspace
@linaresaAlexandre Linares is an Internet executive focused on building great products, with great people.Prior to Alpine.ai Alex was a product executive at Yahoo and a founding team member at InfoScout where he helped create the fastest growing market research company in America. Most recently... Read More →

Wednesday February 6, 2019 11:40am - 12:10pm PST
Imperial A

11:40am PST

Breakout B: Building a Transformative Personalization Strategy
To win the connected shopper’s loyalty, you must first understand who they are and what they want. You may think you know your consumers based on purchase history, but are you truly reading the right data sets correctly? Chances are, you’re not.

In this session, we’ll open the conversation with a case study on how The North Face successfully changed its marketing approach based on surprising consumer insights. Using this study as a launch pad, personalization experts from The North Face, Meredith, and Survata will reveal:

  • Best practices for getting the most accurate insights from your consumer data
  • How to turn that data into a successful personalization strategy

avatar for Marla Newman

Marla Newman

SVP, Digital Sales, Meredith Corporation
@newmantothMarla Newman is a results driven Senior Sales Executive with an exceptional track record of building and leading successful sales teams. Digital thought leader across large and fast-paced organizations that demand strong communication, management and organizational skills. Extensiv... Read More →
avatar for Ian Dewar

Ian Dewar

Director CLM & Analytics, The North Face
@cidewar​​​Ian Dewar calls himself an accidental marketer. Arriving in the outdoor industry on two wheels his evolution from a bicycle tour guide to managing CRM and Loyalty for The North Face was an exercise in perseverance.  The route to The North Face started with creating uniqu... Read More →
avatar for Ken Archer

Ken Archer

VP, Product, Survata
@kenarchersfKen loves building high-performance, lean product development teams and building products with advanced machine learning requirements within AdTech and the Martech landscape. Since selling his second startup, Adacus, to Thunder in the DCO space, he has worked as Head of Product at Quan... Read More →

Wednesday February 6, 2019 11:40am - 12:10pm PST
Imperial B

11:40am PST

Breakout C: Driving Frictionless Shopping Experiences - Sponsored by Quotient
The future of CPG marketing has already begun and it’s all about data, content and technology. As this human-centric, tech-enabled era unfolds, marketing technology will need to be smarter in ways we’re just beginning to anticipate. The marketplace shift from store-centric to people-centric means that marketers will need to incorporate even more data signals to sharpen their ability to predict a shopper’s needs both in-store and online. What’s more, is that they’ll need to do it at speed & personalized to the shopper if they want a competitive advantage.
In this session we’ll cover how both retailers and CPG brands can better incorporate smart and effective marketing to win over the connected consumer. We’ll uncover the shopper marketing tools and tactics that will become ever more prevalent in today’s ever changing marketplace

What we’ll learn:
  • Consumer trends & behaviors driving the need for frictionless marketing and personalization
  • CPGs curating the most relevant content that resonate with shoppers and drive them to measurable action
  • How retailers address shoppers’ changing needs in their omni-channel experiences
  • The conversion of Data, Content & Technology enabling marketers & retailers to deliver real-time personalized solutions at scale

avatar for Doron Jakubowicz

Doron Jakubowicz

RVP, Business Development, Quotient Technologies
@doronjDoron Jakubowicz is an experienced sales executive with a demonstrated history of working in the marketing and advertising industry. Strong sales professional skilled in Sales, E-commerce, Marketing Strategy, Digital Marketing, and Strategic Partnerships... Read More →

avatar for Julie Gerdes

Julie Gerdes

VP, Product Management, Quotient Technologies
avatar for Sarah Morphis

Sarah Morphis

Sr. Manager, Digital Marketing, Del Monte Foods, Inc.
avatar for Linda Crowder

Linda Crowder

Sr. Director, PeaPod Interactive, PeaPod (a division of Ahold)

Wednesday February 6, 2019 11:40am - 12:10pm PST

12:10pm PST

1:30pm PST

Turning Obstacles into Opportunities: The Power of Passion & Purpose
Sometimes, all we need is a little inspiration to spur ideas and infuse our work creativity and passion. In this inspirational keynote, Bryan and Bradford Manning will share how personal determination, optimism, and grit led them to bring this “accidental” business idea to life.  
At 7 years old, brothers Bradford and Bryan Manning were diagnosed with Stargardt disease, a form of macular degeneration in which center vision is destroyed over time. Although the disease steadily progressed, it didn’t stop the brothers from achieving meaningful milestones. Together, they attended the University of Virginia and subsequently moved to New York to pursue graduate degrees and successful careers in finance – eventually coming back together to create a not-for-profit clothing company.  
Two Blind Brothers is one of the fastest growing charitable brands in the country with endorsements from Ellen DeGeneres, Ashton Kutcher, Richard Branson, NBC Nightly News, among others. The Mannings have dedicated hundreds of thousands of dollars to the Foundation Fighting Blindness, which raises funds for the testing of new gene and stem cell therapies that could slow or even reverse vision loss. This is the inspiring story of how passion and can turn obstacles into opportunities. 

avatar for Bryan Manning

Bryan Manning

Co-Founder, Two Blind Brothers
@twoblindbrosBryan and Bradford Manning are two brothers on a mission to cure blindness one shirt at a time.At 7 years old, the brothers were diagnosed with Stargardt disease, a form of macular degeneration in which center vision is destroyed over time. Although the disease steadily progressed... Read More →
avatar for Bradford Manning

Bradford Manning

Co-Founder, Two Blind Brothers
@twoblindbrosBryan and Bradford Manning are two brothers on a mission to cure blindness one shirt at a time.At 7 years old, the brothers were diagnosed with Stargardt disease, a form of macular degeneration in which center vision is destroyed over time. Although the disease steadily progressed... Read More →

Wednesday February 6, 2019 1:30pm - 2:00pm PST
Grand Ballroom

2:00pm PST

Innovation Showcase: The Power of Start-ups to Transform Brand Experiences
As consumer expectations rise and barriers to entry fall, digital transformation is table stakes. Bold companies are embracing innovation and partnering with start-ups to compete—recognizing that if we don’t disrupt ourselves, someone else will.

Dave Knox, author of Predicting the Turn: The High Stakes Game of Business Between Start-ups and Blue Chips, will host this year’s Innovation Showcase. Leveraging his experience advising brands and start-ups on new partnership best practices, he will provide context on how the expectations between brands, start-ups, and consumers have evolved and share potential pitfalls to highlight how to ensure success working with startups.

Next, you’ll hear from four very different, hand-curated, proven start-ups—Bulu Box, Fooji, goPuff, Pattern89—in a series of quick 4-minute mini showcases. Each start-up is already working with bold brands and will share the consumer problem they're solving, how they're solving it, and why your brand should be considering them. You will vote for the business model that most resonates with your brand and meet them at the Showcase Winner’s Circle in the Expo to continue the dialogue over the Cocktail Reception.

avatar for Dave Knox

Dave Knox

Strategic Advisor, Predicting the Turn
@daveknoxDave Knox bridges the worlds of the Fortune 500 and entrepreneurship.   He is a global thought leader in digital transformation , marketing innovation strategist, international public speaker, venture capitalist, and award-winning author.  In his consulting and speaking engagement... Read More →

avatar for Daniel Folkman

Daniel Folkman

VP, Business Development, goPuff
@danielfolkmanDaniel Folkman is currently the VP of Business Development at goPuff, a digital convenience retailer delivering thousands of products - ranging from snacks, drinks and ice cream to alcohol, home essentials and more - directly to customers. goPuff is unique from other delivery servic... Read More →
avatar for Paul Jarrett

Paul Jarrett

CEO & Co-Founder, Bulu Box
@PaulJarrettPaul Jarrett is a Subscription Box Champion, Midwest entrepreneur, and Co-Founder and CEO of Bulu.  After a decade working on ad campaigns for Lowe's and Nike, Paul joined Complete Nutrition and got a taste of startup life. In 2012, Paul co-founded and launched Bulu Box with his wif... Read More →
avatar for James Hunt

James Hunt

Co-Founder & Sr. Client Partner, Fooji
avatar for RJ Talyor

RJ Talyor

CEO & Founder, Pattern89

Wednesday February 6, 2019 2:00pm - 2:40pm PST
Grand Ballroom

2:40pm PST

Embracing the Direct-to-Consumer Reality
In less than a decade, innovative brands using direct-to-consumer strategies have filled our closets, kitchens, bathrooms, and bedrooms with clothes and products – posing a real threat to CPG and other verticals while inspiring new ways for brands to connect with consumers.  

Several factors contribute to the success of these models, most importantly speed, closed data loops, and scalability. Successful entrepreneurs understand that in today’s climate it’s all about speed and agility to solve consumer pain points and identify opportunity gaps. Rapidly analyzing, learning, and iterating in real-time are key to better business models, great customer service, and high growth. Highly-targeted campaigns fueled by AI and first-party data give these consumer-obsessed startups an enviable playbook.

In this panel discussion you will hear inspiring stories from the C-suite executives of Brandless and Le Tote. Each has identified opportunity gaps in existing brand and retailer models to leverage innovative strategies purpose-built for the connected consumer. These stories will inspire ideas to evolve the Clorox model. 

avatar for Elizabeth Geri

Elizabeth Geri

Founder & Principal, Wit & Whittle, LLC.
@emgeri  Elizabeth is the founder of Wit & Whittle, an advisory firm working with individuals and growth organizations to sustainably drive business performance. She has over 20 years of experience in retail innovation, working for companies like Gap, Inc. Amazon.com and Sur La Table... Read More →

avatar for Aaron Magness

Aaron Magness

CMO, Brandless, Inc.
@macknuttieAaron has worked in retail for over 15 years with customer focused brands such as Williams-Sonoma, Inc. and Zappos, Coastal.com and Betabrand. He is a proven leader with oversight of Marketing, PR, Social Media and Business Development. He received his BBA from University of Wisconsin... Read More →
avatar for Rakesh Tondon

Rakesh Tondon

CEO & Founder, Le Tote
@rakeshtondonRakesh Tondon is the CEO & Founder of Le Tote, a clothing rental subscription service featuring top fashion brands that helps women achieve the rotating closet of their dreams — all while minimizing clutter, buyer’s remorse, and laundry.  Founded in 2012 and based in San Fran... Read More →

Wednesday February 6, 2019 2:40pm - 3:10pm PST
Grand Ballroom

3:10pm PST

Wednesday February 6, 2019 3:10pm - 3:20pm PST
Grand Ballroom + Foyer

3:20pm PST

Breakout A: The Surprising Impact of Robotics & Automation
What does a revolutionary delivery robot and a self-checkout have in common? The ability to deliver extraordinary consumer experience in an increasingly DTC world.

In this session, Gary Arora, global lead of innovation at Mars, shares his approach to innovating from the inside out and moderates a discussion with three panelists that bring to life these diverse applications. Leading Silicon Valley robotics expert Andra Keay will share key trends that CPG marketers should be thinking about as it relates to robotics, automation, and consumer experience. Plus, you’ll hear case studies directly from leaders at Nuro (first self-driving, autonomous delivery vehicles in partnership with Kroger) and Moltin (frictionless self-checkout) on how they’re revolutionizing convenience + customer service for brands. You will learn:

  • How robotics can help brands connect with consumers in meaningful ways
  • The technologies being used to elevate CX expectations

avatar for Henry Lawrence

Henry Lawrence

Business Operations Manager, Nuro
avatar for Gary Arora

Gary Arora

Global Lead, Launchpad, Open Innovation, Mars
@aroragaryGulrez (Gary) Arora currently heads up Launchpad at Mars Incorporated, a global programme aimed to deliver marketing and sales innovation through partnerships with startups and other technology companies. The goal is to help Mars iconic brands harness and leverage the power of te... Read More →
avatar for Andra Keay

Andra Keay

Managing Director, Silicon Valley Robotics
@RobotLaunchAndra Keay is the Managing Director of Silicon Valley Robotics, an industry group supporting innovation and commercialization of robotics technologies. Andra is also founder of Robot Launch, global robotics startup competition, cofounder of Robot Garden hackerspace, mentor at hardware... Read More →

Wednesday February 6, 2019 3:20pm - 3:50pm PST
Imperial A

3:20pm PST

Breakout B: How Artificial Intelligence will Humanize Brands and (Re) Build Trust - Sponsored by Valassis Digital
In today’s multi-device, connected world, traditional online experiences no longer match the way consumers prefer to buy. In order to keep pace, marketers are faced with re-imagining the consumer journey and delivering experiences that effectively align with today’s path to purchase. Here is where technology makes all the difference: AI and machine learning may sound like science fiction, but properly applied these tools can solve the most basic marketing challenges—from humanizing brands to inspiring action—by delivering the kind of quality, on-demand, personalized interactions that consumers demand.
In this session, you will learn:

  • What AI is capable of – and what it isn’t
  • How to (re)build shopper trust through real-time, personalized "me-commerce" experiences tailored to consumer needs

avatar for Suzanne Skop

Suzanne Skop

VP, CPG Solutions, Valassis Digital Solutions Group
@valassisSuzanne is Vice President of CPG Solutions at Valassis Digital. In this role, she leads a team of digital sales professionals and leaders that are focused on enterprise solutions across media, data and measurement for our top CPG partners. Suzanne’s team also collaborates and facil... Read More →

avatar for Alix Hart

Alix Hart

Global Head of Digital Marketing, NVIDIA
@trahlaAlix Hart is a senior marketing executive with proven track record generating topline growth, brand awareness, engagement, demand generation, and advocacy through digital media and marketing. Her experience spans multiple industries and audiences, including Retail, CPG, Media, and... Read More →
avatar for Robecta Ma

Robecta Ma

VP, Marketing & Digital Sales, Cathay Pacific
@robectaRobecta Ma was appointed Vice-President Marketing, Americas in March 2016. Based at the airline’s regional head office in San Francisco, she oversees all marketing, digital and ecommerce for Cathay Pacific Airways in the Americas.Robecta joined Cathay Pacific in 2011 as Marketing... Read More →

Wednesday February 6, 2019 3:20pm - 3:50pm PST
Imperial B

3:20pm PST

Breakout C: The Power of Influencers in Your Marketing Strategy - Sponsored by Viacom
Influencer Marketing isn’t new. Long before the industry coined the term, consumers have looked to experts for guidance or inspiration in a wide variety of subjects. While the early days of influencer marketing were all about celebrities, this social media era bore a whole new breed of talent capable of exerting a more organic influence over consumers mindshare and purchasing power. An influencers’ ability to reach and engage an audience of target consumers and carry a brand message authentically has becoming far more important than just reach alone.

To embrace the trend, marketers have evolved their strategies to often include macro-influencers, power middle influencers, micro-influencers, brand ambassadors, brand advocates, employees, and even still celebrities as needed.

In this session, Paul Kontonis, Chief Marketing Officer at WHOSAY, a Viacom company, will host a game-show style panel discussion with two influencers in the athletic category as they share their experiences and test your knowledge of what it takes to… “Influence.” You’ll learn:

  • Why mutually beneficial relationships and aligning on product and influencer values are key
  • How marketers can best leverage influencer networks

avatar for Jimmy Conrad

Jimmy Conrad

Former Soccer Player, Influencer
@jimmyconradJimmy Conrad started his career in the A-League with the San Diego Flash. Worked his way up to be a crucial part of San Jose’s defense in 2000 and became a mainstay with Kansas City. Conrad rose to become one of the most widely-respected players in the league. He was a surprise... Read More →
avatar for Dani Hansen

Dani Hansen

Paralympian, Influencer
@danimariehansenDani Hansen is an American rower. She competed at the 2016 Summer Paralympics in Rio de Janeiro. Hansen has won three silver medals from the World Rowing Championships and a silver medal from the 2016 Paralympic Games. She is a Royal Canadian Henley Regatta champion, a four-time Head of... Read More →
avatar for Paul Kontonis

Paul Kontonis

@kontonis Paul Kontonis is Chief Marketing Officer at WHOSAY, a Viacom company. WHOSAY is the brand-trusted influence marketing firm, and Kontonis is responsible for overseeing all of the the company’s B2B marketing, communications, social media and editorial strategy.Kontonis is a 25-yea... Read More →

Wednesday February 6, 2019 3:20pm - 3:50pm PST

3:50pm PST

4:15pm PST

The E-R-A Ahead: Growth, Value, & The Aspirational Mindset of Tomorrow
Opportunities for growth and value have pivoted in the direction of experiences, relationships and algorithms. These pillars of tomorrow are channeling consumer aspirations toward brands and businesses that are experience-centric, socially intimate, and human-scaled.

As Kantar Consulting Chief Knowledge Officer, J. Walker Smith is the co-author of four highly regarded books and an inductee into the N.C. Advertising Hall of Fame. Described by Fortune magazine as “one of America’s leading analysts on consumer trends,” J. Walker Smith is an avid blogger and tweeter who consults with clients globally about trends, futures, marketing, growth and business strategy.

In this keynote, J. Walker Smith will trace the direction in which the future is headed and identify critical imperatives and next steps for finding success. He’ll reveal why mass markets have splintered, and provide examples of how to scale those niche, fragmented markets.

avatar for J. Walker Smith

J. Walker Smith

Chief Knowledge Officer, Brand & Marketing, Kantar Futures
@jwalkersmithJ. Walker Smith is Chief Knowledge Officer for Brand & Marketing with Kantar Consulting. Walker has been described by Fortune magazine as “one of America’s leading analysts on consumer trends,” and he consults with clients globally about trends, futures, marketing, growth an... Read More →

Wednesday February 6, 2019 4:15pm - 4:45pm PST
Grand Ballroom

4:45pm PST

Taking “Extreme” Risks that Lead to Business Success
These are turbulent times for marketers. Your audience is distracted, and they couldn’t care less about most brands. Yet, somehow, you must deliver double digital growth?!?! 
Challenger brands know that “disruption” has replaced “best-practices” as today’s successful business philosophy. Speed, risk, and naivete are proven advantages to shaking up stale categories and methods. While it seems counterintuitive, being irresponsible is the only responsible thing to do. So, what are we waiting for? 
Mark Barden, author of “How to Transform Your Limitations into Advantages,” will illustrate his methodologies that took Sony PlayStation from #3 to #1 in the console wars, helped Audi break “the rule of three” in Luxury cars to become a real player in the industry, and made Charles Schwab the leading investing brand. Barden challenges all Clorox attendees: “Let’s stuff squirrels!” 

avatar for Mark Barden

Mark Barden

Partner, eatbigfish
@markcbardenMark has helped Audi break the “Rule of Three” in luxury cars to become a real player in the industry. He’s taken Sony PlayStation from #3 to #1 in the console wars, made Charles Schwab the leading investing brand, helped redefine the mission of Clif Bar & Co, and developed a... Read More →

Wednesday February 6, 2019 4:45pm - 5:15pm PST
Grand Ballroom

5:15pm PST

Clorox Closing Comments
avatar for Stacey Grier

Stacey Grier

CMO, The Clorox Company
@CloroxCoStacey Grier was named senior vice president — chief marketing officer of The Clorox Company in January of 2019. As CMO, she has global responsibility for all marketing functions, including brand strategy and management, personnel staffing and development, consumer insights, advanced... Read More →

Wednesday February 6, 2019 5:15pm - 5:30pm PST
Grand Ballroom

5:30pm PST

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